group from conference

What to Bring to the Conference: Checklist!

By Linda Daley * June 10, 2019

Social Media Day Halifax 2019 is almost here! Friday, June 21st, is the summer solstice and will be the longest day of the year but we’re aiming for short lines … Read more

Christy Chan & Konstantyn Volotka

Chatbot Discovery and Monetization: How Businesses Are Growing Audiences With Their Chatbots ~ Christy Chan & Konstantyn Volotka

By Linda Daley * May 28, 2019

The evolution of artificial intelligence is now in full swing and Chatbots are only a faint splash on a huge wave of progress. Today the number of users of messaging … Read more

Announcement: SMDH19 Conference Program

By Linda Daley * May 23, 2019

Are you ready to start picking your sessions for #SMDH19? Here’s the fun part – you can pick and change your mind as often as you want right up until … Read more

Kris Osmond

Facebook & Instagram Advertising: The Ads Manager Advantage ~ Kris Osmond

By Linda Daley * May 23, 2019

Campaigns, ad-sets, audiences, and budgets. If you feel creating an ad campaign on Facebook’s ads manager is a little overwhelming, you’re definitely not alone. The key to a successful advertising … Read more

Shaun Whynacht

Leveraging the Power of Story to Engage Your Clients in Your Business ~ Shaun Whynacht

By Linda Daley * May 19, 2019

You remember the last time you saw a great movie? The character, the plot, the climax and then, the victory. When looking at how you’ve been talking about your business … Read more

Kerra AuCoin Mansfield

How to Build Relationships by Finding and Having REAL Conversations on Twitter ~ Kerra AuCoin Mansfield

By Linda Daley * May 13, 2019

Have you been told you NEED to be on Twitter but get overwhelmed by simply opening the app? Twitter is often referred to as the True Social Network, yet many … Read more

Shannon Gallagher

User-Generated Content: How to Turn Customers Into Brand Advocates ~ Shannon Gallagher

By Linda Daley * May 7, 2019

The social media aesthetic of staged and curated content is quickly coming to an end with Generation Z—who are embracing an unfiltered outlook. As mass content begins to shift in … Read more

Keegan Francis

The New Paradigm of Blockchain Based Ownership ~ Keegan Francis

By Linda Daley * May 7, 2019

We all use free services to distribute our content. But nothing is truly free. That’s because YOU are the product that Facebook, Twitter, and Google are selling. They’re selling you … Read more

Duncan Gillis

Using Pinterest to Build Your Tribe and Drive Website Traffic ~ Duncan Gillis

By Linda Daley * May 7, 2019

How does Pinterest compare to other social and search networks? Attend Duncan’s session to get a 5-step framework to harness the marketing power of Pinterest. Small business owners will learn the … Read more

Maria McGowan

How to Optimize Your Google My Business Account ~ Maria McGowan

By Linda Daley * May 3, 2019

Are you posting regularly to Google My Business? Learn how to take advantage of this free-to-use platform that is critical to your business being found in search. Google My Business … Read more

Kayla Short

Up Your InstaStory Game ~ Kayla Short

By Linda Daley * April 17, 2019

Let’s conquer your fears so you can get started on sharing the most consumed content online RIGHT NOW! Have you ever recorded an Instagram story and deleted it? Do you … Read more

Katelyn Bourgoin

Get Started with Audience Research… in 10 Minutes A Day ~ Katelyn Bourgoin

By Linda Daley * April 5, 2019

Are you ready for an uncomfortable truth? If you’re not targeting the right customers with the right messages, investing more time and money in marketing may not work. Studies show … Read more

13 Ways to Get Social Media Content from a Conference

By Linda Daley * April 4, 2019

We all need to engage in professional development from time to time. Being with social media peers always has a refreshing, invigorating and inspirational effect. There are many ways to … Read more

Stacy Maynard

LinkedIn: Be the Brand, Get the Leads ~ Stacy Maynard

By Linda Daley * March 28, 2019

Just like any business, your objective is to sell your products and/or services for a profit, right? LinkedIn is a platform built for professionals and personal brands and is a … Read more

Denise Alison

Let’s Get Visible: Get More Leads, Engagement, and Sales with Live Video ~ Denise Alison

By Linda Daley * March 21, 2019

We all know how powerful live video can be. But live video is a tool, not a solution. Now that you have the tool, you need to know how to … Read more

Michelle McCann

Small Business BFFs: How to Practice Good Customer Service Online ~ Michelle McCann

By Linda Daley * March 14, 2019

Many small businesses don’t realize social media is an extension of their customer service. This session will discuss the importance of old fashioned customer service applied to social media … … Read more

Alison Knott

Google Analytics: The Social Media Tool Everyone Avoids ~ Alison Knott

By Linda Daley * March 7, 2019

You’re finally getting the hang of this whole “social media thing”. You’re posting regularly, maybe even growing a following. So all this work is translating into ROI, right? Right? Bueller? Since … Read more

Mike Tanner

Beyond The Mic: The Real Work of Podcasting ~ Mike Tanner

By Linda Daley * February 28, 2019

Most of the work of a podcast doesn’t happen on air. It’s production. It’s planning. It’s promotion. This presentation will focus on the less glamorous planning and promotion that turns a … Read more

6 Lessons Learned from Prepping for Social Media Day Halifax 2018

By Linda Daley * June 23, 2018

If you attended Social Media Day Halifax 2018 on Friday, I sure hope you enjoyed yourself and learned lots. I know I did! And not all my learning was from … Read more