Will Aitken

Balancing Engagement with Sales: How to Attract and Convert Customers from Social Media with Will Aitken

Selling too hard on social media? No views.

Not selling at all on your social media? No revenue.

Getting ROI and conversions from any social platform is a careful balancing act that requires an intentional approach and mix of content.

In this session, you will learn ways both B2C and B2B businesses can capitalize on followers and views to drive sales, site visits, and other actions from their audience across LinkedIn, YouTube, TikTok, and Instagram.


Will Aitken is a B2B sales trainer who has amassed 50,000 LinkedIn followers and 40,000 TikTok followers for his personal brand. While doing this he has helped tech companies like Lavender, Vidyard, ZoomInfo, Chili Piper, Orum, and more grow their online organic footprint and driven millions of views & site traffic as a result. He currently provides sales training to sales teams, helps create content for brands, and runs a B2B sales media company “Sales Feed” which has grown to 90,000 TikTok followers, 30,000 LinkedIn followers, 11,000 Instagram Followers, 10,000 YouTube subscribers, and 10,000 newsletter subscribers.

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