Social media accessibility 101: Making sure your content reaches everyone by Caroline Kovesi on June 7, 2024. Hashtag S. M. D. H. 24. 

Social Media Accessibility 101: Making Sure Your Content Reaches Everyone with Caroline Kovesi

Who gets to be social on social media? And why does that matter?

22% of people in Canada live with disabilities. That number increases to over 37% in Nova Scotia!

Social media accessibility is not only important because it enables disabled people to participate online, but it also makes good business sense! Learn how to make sure the content you share can be appreciated by the largest possible audience.

By the end of this practical, open-level workshop, you will:

  • Understand how assistive technology users and people with a variety of disabilities experience inaccessible social media posts.
  • Understand the difference between alternative text and image descriptions, and feel confident writing each for social media posts.
  • Know how to design more accessible visual content, including for folks who have colour blindness.
  • Know how to use emojis, hashtags, and GIFs in your posts without creating barriers for some of your audience.
  • Be able to start making your social media posts more accessible tomorrow!

Your social media is your brand. Learn how to make your brand more inclusive and join the digital accessibility revolution!


Caroline Kovesi is an accessibility specialist, as well as the former Awareness and Education Coordinator for the Nova Scotia Accessibility Directorate. Caroline has created social media content for a wide range of audiences from the government, to publishers, to small businesses and artisans, to grassroots mutual aid.

Caroline holds an MA in critical disability studies from York University and a BA in sociology from Mount Allison University. She is passionate about digital accessibility and accessible communications, and hopes to make both feel achievable to all! In her spare time she enjoys reading, puzzling, following disabled creators on social media, and (re)watching Buffy.

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