From Clicks to Consequences with Braden Newell

How social media and social engineering impact your organization’s security and brand reputation

How proud are you of the trust you’ve built with your social media audiences? What happens when customers begin to complain after they donated or invested in an opportunity you shared? Confused about what they’re talking about, you discover you’re locked out of the accounts you’ve used to build such impactful relationships.

Social media continues to dominate the modern digital landscape while spam, scams, and social engineering are chipping away at the communities we’ve built. Over 45 minutes, Braden explores how social engineering impacts organizations’ security posture and brand reputation on social media.

Attendees will gain insight into the evolving digital threat landscape hosted on social media platforms and the increasingly sophisticated tactics employed by malicious actors through social engineering. Together, we’ll explore real-world examples of how seemingly “obvious” scams have impacted brand reputation and what individuals can do to secure their accounts better.

Join Braden for an engaging exploration of the critical link between clicks on social media and the consequential impact on organizational security and brand reputation.


Braden Newell is an Atlantic Canada-based technologist providing expertise on the Apple ecosystem, cybersecurity, and emerging technologies, including IoT, electric vehicles, and artificial intelligence. Braden’s life’s mission is to make technology easier to understand by taking complex technical topics and translating them into similar speak. With a decade of experience in the technology sector, he’s become a talented writer, award-winning videographer, and passionate presenter. Braden is thrilled to return to the Social Media Day stage to discuss how social media and social engineering impact an organization’s digital security and brand reputation.

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