Imposter Sisters

Overcoming Imposter Syndrome on Social Media with the Imposter Sisters

This session is designed to help you overcome imposter syndrome, a feeling of self-doubt and inadequacy that can hinder your ability to create authentic content on social media. By addressing the root causes of imposter syndrome and providing practical strategies for building confidence on camera, you’ll be better equipped to create content that truly reflects your brand and connects with your audience.

Attend this session and…

  • Understand the types and root causes of imposter syndrome
  • Learn practical strategies for building confidence and overcoming self-doubt
  • Develop a clear understanding of your personal brand and how to communicate it effectively on social media
  • Learn how to use your expertise and experience to create authentic content that resonates with your audience and reflects your unique voice
  • Master techniques for managing criticism and negative feedback on social media
  • Leave with strategies to stay motivated and consistent in your content creation


Alix Robinson and Colleen O’Dea co-host the Imposter Sisters podcast, which features conversations with a dynamic community of entrepreneurs and business professionals who face challenges related to self-doubt, inadequacy, and comparison paralysis. The podcast aims to shed light on how these feelings impact many people and offers insights on how to overcome these obstacles and achieve fulfillment in both business and personal life.

Alix Robinson is a brand vitalist, activation accelerator and content management specialist. With nearly 20 years of experience in marketing, spanning traditional models to cutting-edge digital strategies, she is often commended for her ability to create impactful and action-provoking campaigns by getting into the mindset of the target audience. Throughout her career, Alix has led several multi-brand marketing departments, leading strategies and campaigns with concentrations in service, retail and media marketing. As the owner of Every Day I’m Branding Inc., Alix uses her problem-solving aptitude and creative flare to build customized branding packages and competitive, conversion-driven digital strategies & campaigns for small to medium-sized businesses.

Colleen O’Dea is a creative person first and foremost, with a business and technical background as well as a love for writing. She’s jumbled her skills and education to create a business that constantly adapts to the ever-changing landscape of marketing and social media. As the owner of Drawbridge Creative, Colleen works with established companies and new start-ups to both create and maintain their brands. Along with branding work, Drawbridge Creative has a presence on Etsy designing digital artwork. Through her award-winning lifestyle blog, Curtains are Open, Colleen is a content creator and social influencer who has worked with multiple brands – telling her story in her authentic voice.

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