Social media isn’t just about posting consistently about your company, it’s about making meaningful connections and sparking conversations with your customers. You could cross your fingers and hope that people engage with your posts, or you could have a strategy that’s guaranteed to boost your company’s impact on social media. Ingrid Deon from word-craft will give you loads of tips on how to create social media content that racks up plenty of comments, likes, clicks and shares.
3 key takeaways:
- How to measure social media engagement
- How to increase engagement with clear calls to action
- How to create valuable and shareable content
Ingrid Deon is the founder and CEO of word-craft, a social media marketing agency headquartered in Yarmouth, Nova Scotia. word-craft specializes in organic social media strategy, content creation and community management, and works with clients such as Nestlé Canada, Manulife and King Cole Tea. Ingrid started her career as a journalist but made the switch to social media eight years ago.