Emma Pace

CTAs 101: How to Craft Calls-to-Action that Work with Emma Pace

Are you struggling to fill appointments, increase sales, grow your community, or boost sign-ups via your social media efforts? It could be because you aren’t telling your audience what you want them to do. We’ll dive into what calls-to-action look like on social media platforms, how to use them effectively, and a formula for crafting them in seconds.

“If you don’t ask, you don’t get.”

~ Emma Pace


Emma Pace is the Founder of EP Social Co., a social media management company in Halifax. She helps small to midsized businesses have a consistent online presence, build communities of brand champions, and convert followers into customers. Emma began her career in broadcasting, managing and growing 24 social media accounts simultaneously. She obtained her MBA from Saint Mary’s University. When she’s not busy helping clients show up online, you can find her exploring Nova Scotia with her husband and mini poodle Winnie. One of her favourite spots is the Dancing Goat in Margaree, Cape Breton.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.